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A semiotic Analysis of COVID-19 campaigns in Switzerland, Mexico, India, Vietnam and Brazil

You don’t think karaoke can combat COVID-19? We know that Vietnam used it successfully for prevention. SEMIOTICS.CH — get cultural insights
You don’t think karaoke can combat COVID-19? We know that Vietnam used it successfully for prevention. SEMIOTICS.CH — get cultural insights
SEMIOTICS.CH

The COVID-19 pandemic has been posing major challenges to governments, institutions and countless individuals for well over a year now. Periods of crisis can create both opportunities and risks. The same holds true for crisis communication, which, if successfully managed, can help prevent, curb or overcome challenging situations. Accordingly, the central question faced by health authorities around the world at the beginning of the corona crisis was how to provide information about the virus’s risks and the appropriate behaviours in a manner that could help reach all segments of the population.

Switzerland

In February 2020 the Swiss Federal Office of Public…

SEMIOTICS.CH

SEMIOTICS.CH is the first Swiss expert network for Applied Semiotics, we bring together the perspectives of various fields. Swiss expertise — Global Network

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